Local service organisations, such as Rotary and Lions clubs, are a great way to build circles of support. These organisations mobilise thousands of individuals whose time and contributions impact local, national, and international initiatives, such as hunger
prevention, literacy, and medical aid.

Speaking
Service organisations enjoy learning about new groups and new projects, particularly ones
in their local community that align to their strategic initiatives. Try to secure speaking opportunities at local service organisation meetings to introduce your organisation; educate on the current trends or conditions that make your cause invaluable to the community; and, over time, gain new supporters.

Businesses provide much-needed resources to the nonprofit sector in terms of volunteers, monetary support, pro-bono services and in-kind donations. Business networking organisations, such as your local Chamber of Commerce, can help you tap into your area’s local businesses, resulting in increased awareness for your cause, and the development of key relationships with local business influencers in your community.

It’s essential to develop a true partnership that helps both the business and your organisation. When approaching new business partners, find out what they need to do to ‘move the needle’ and foster inter-organisational trust by developing a two-way street for communication. Demonstrate how their involvement in your organisation will help them accomplish one of their goals, like reaching new customers.

Once the trusting relationship is built, the businesses will naturally become advocates of your cause, spreading the word to their customers, clients, and business associates on your behalf. Attending networking opportunities and becoming a member of a networking group will open doors and avenues of support that may have otherwise gone untapped.

Making time is important. Even if you can only start small, start somewhere. We’re all being asked to do more with less, and it’s your relationships with supporters that will get you through these challenging times. Schedule time – even just 15 minutes each day – to focus on mobilising your most devoted supporters to be advocates for your organisation.

Strong organisations have pillars of strength around them. Fostering trust between your organisation and its stakeholders in the community is a strategic activity that will pay for the investment in the long run. The more people who speak highly of your organisation, the greater the chance that your current and potential donors will hear messages of credibility and value in casual conversation, thus contributing to your cause.

Heather Burton, senior marketing manager for Sage North America’s Non-profit Solutions, looks at building circles of support the oldfashioned way.