Early adopters among DMI Online clients have experienced growth of between 100% and
1000% in online giving over the past four years!
The table below refl ects year-on-year growth for three local organisations which receive
support from overseas donors.

Although Organisation A’s income took a dip in 2005, it recovered nicely in 2006 and had an outstanding result by the end of 2007.

Organisation B doubled income from 2005 to 2006 and saw a further 20 per cent increase
in 2007.

Organisation C has doubled income from online fundraising every year.

Establishing a web presence was just the first step on the road to success for these
organisations. Other vital aspects of their online strategy include:

• website content management – ensuring the home page is regularly updated with
  strong, emotive fundraising appeals, and that donors receive visual report backs
  on projects via up-to-date ‘news’ pages;
• building online communities and harvesting e-mail addresses of web visitors via
  newsletter subscriptions, prayer requests, daily inspirations, online surveys, etc.;
• integration of offl ine and online communications;
• a regular e-mail programme to previous donors, subscribers and other prospects;
• Google pay-per-click promotions;
• Offl ine advertising and promotional activities.