Copywriter Viv’s relationship with DMI goes back to 1978 when Terry Murray appointed her
to a management position in one of his entrepreneurial businesses. Over the years she
“osmosed” a vast knowledge of direct response alongside her career in the printing industry and in banking management.

Her copywriting mentor was an American who was a doyenne of fundraising in
South Africa in the 1970’s. Since then Viv has honed her skills in the fi eld of commercial
direct response. But fundraising remains her passion so it’s great to be able to welcome her back to the industry