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BEQUEST PROMOTION - THE ULTIMATE GIFT
PREPARING A PROPER APPEAL
THE POWER OF THE CHALLENGE GIFT
A GOOD LOOK AT THE YEAR AHEAD
GO FISHING WHERE THE FISH ARE
TIME TO WEAVE A WEB
AN OFFER THEY CAN'T REFUSE
COMMITTEES KILL COPY!
PICTURES WORTH A THOUSAND WORDS!
WILL YOUR E-APPEAL GET OPENED AND READ?
BEFORE YOU EMBARK ON A CAPITAL CAMPAIGN
 
     
  Fundraising tools  
  IDEAS FOR NEWSLETTERS  
     
 

Stuck for articles with which to fill your donor newsletter? Involve your volunteers and
staff in a workshop to brainstorm ideas for identifying news stories, possible themes and
sourcing photographs. Here are some prompts to get you started:

  • Case histories of people who have benefited from your services
  • Current happenings and how your organisation is responding
  • Special projects
  • Answers to donor queries
  • General work of the organisation – a chance to tell donors about other aspects
    of your work
  • Useful information
  • Letters from donors/ beneficiaries
  • Report back on mailings,
  • Creative ways to thank donors for their support
  • Bequest and ‘in memoriam’ articles – plants the seed in donors’ minds
  • Review objectives of your Organisation
  • Surveys – find out what your donors are interested in reading about
  • Staff activity
  • Introduce new needs or campaigns planned
  • New publications planned
  • Inspirational stories
  • Great photos of people/projects who have benefited
  • Tips and ideas