Good photographs breath life into your appeals and newsletters. Keep a camera on hand
to capture precious moments, and follow these tips to get the most out of your shots:

• use the camera’s highest resolution setting so your photographs will be suitable
  for print
• if you’re using a digital camera make sure you have a memory card which holds at least 256MB, otherwise you may be forced to set the camera on a lower resolution in order to take a sufficient number of pics
• if your camera uses film, use a 400ASA film, which copes with varied light conditions and produces good quality prints
• get as close as possible to the subject
• never take a photo facing into the sun – your subject will come out in shadow, or you’ll suffer from a case of lens flare, the result of sunlight shining into your camera’s lens, which produces a series of bright spots on your photograph
• if shooting indoors with a flash, move the subject away from a background wall to avoid harsh shadows
• it’s a good idea to keep the camera’s flash on, whether indoors or out. The flash helps to fill in unsightly shadows – under people’s eyes, in shady spots and generally helps to brighten up the photo
• crop out unnecessary or busy backgrounds
• deep etch photographs and/or add drop shadows to make them leap out of the page