How it works
A wealthy and generous donor, corporate sponsor, Board Member or Trustee agrees to put
up a specific sum of money on the basis that you will go out and raise a like amount from
other sources. Or the challenge gift might be a matching gift of one Rand for every Rand
that you raise – there are many variations on the idea.
The donor is providing you with a powerful incentive or ‘reason to give’ that you can market
to other potential donors.
The secret to getting started:
- Decide on a list of potential donors who are most likely to be challenge gift prospects
for your organisation.
- Put together a presentation which shows how you plan to use the gift to generate
double or treble the amount they donate.
- Enthuse them about how their investment will produce dividends of many times its
face value.
- Focus strongly on the benefits for both your organisation and its constituencies when
the challenge amount is matched or exceeded.
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