The Internet is becoming a fast-growing means of recruiting donors (especially in an
emergency or crisis) and e-mail communication is growing in usage as a method of
communicating with your donor community.

It pays to have a presence on the Internet. The trick is firstly to find a reason for people to
visit your site and secondly to advertise your web address as extensively as possible.

Where do you start?

1. Get your key staff members together and brainstorm some ideas for what you want
   to appear on your site. This will then form the basis of your brief to whoever you get
   to design the site.
2. You’ll need help making sure that your site appears on as many search engines
   as possible.
3. Remember that a website is a ‘living’ advertisement for your organisation that requires regular attention and updating.
4. Offer useful information relating to your sphere of activity.
5. Offer links to other international sites giving useful information about the type of work you do or assistance you provide.
6. If you allow donors to make secure gifts online, then ensure that your latest donor
   renewal mailing is prominently featured on the first page.