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BEQUEST PROMOTION - THE ULTIMATE GIFT
PREPARING A PROPER APPEAL
THE POWER OF THE CHALLENGE GIFT
A GOOD LOOK AT THE YEAR AHEAD
GO FISHING WHERE THE FISH ARE
TIME TO WEAVE A WEB
AN OFFER THEY CAN'T REFUSE
COMMITTEES KILL COPY!
IDEAS FOR NEWSLETTERS
PICTURES WORTH A THOUSAND WORDS!
BEFORE YOU EMBARK ON A CAPITAL CAMPAIGN
 
     
  Fundraising tools  
  WILL YOUR E-APPEAL GET OPENED
AND READ?		  
     
 

Yes! If it ....

  • gets past the spam filters – avoid asterisks, exclamation marks and words like FREE in your subject line. Don’t use a colour font and never, ever send an attachment
  • comes from a known and trusted source – make sure your organisation’s name
    appears in the FROM line
  • sounds interesting – spend some time developing a catchy subject line; keep it to 50 characters or less and get some benefit to the reader into it.