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Fundraising Forum is a regular newsletter dedicated to the enhancement of management, fundraising techniques and the promotion of community service, welfare and not-for-profit organisations of all kinds. It is published three times a year by Downes Murray International and circulated, free of charge, to anyone with an interest in the growth and improvement of the non-profit sector and those served by it. In addition to regular features written by Downes Murray International staff, there are extracts from international fundraising publications which are reprinted with acknowledgement to the publishers.


A major donor tells you how to ask

One of the things this major donor was adamant about was that “non-profits need to know their stuff”. I looked at her a bit confusedly, and I asked her to tell me more about this. She then went on to tell me several stories of sitting with executive directors and major gift officers who,...

Who needs a fundraising consultant?

A look at the various functions of fundraising consultancy will begin to explain this trend. The ideal client/ consultancy relationship is a partnership. Goals are usually defined in two ways – fundraising programme growth and income budgets. Targets for programme growth often consist of a de...

How one organisation doubled its year-end fundraising

This non-profit, which had one full-time fundraiser on staff, had been sending out year-end appeal letters, by snail mail, for the past eight years, with mediocre results. My first step, obviously, was to make sure that year’s appeal letter was the best it could possibly be. But – and t...

Play 'show and tell' - for real

It was always on Fridays. And always preceded by hours of hunting to help my Precious Darling find something superspecial for ‘show and tell’ at school. It was power hour for little people, really. Competition was fierce. Toys didn’t cut it. Dinosaurs were dull. Sweets and cookie...

Turning the POPI Act into a benefit not a burden: the Case of Downes Murray International

Most of us would probably agree that the last thing most companies need, particularly when it comes to fundraising, is more red tape, complex rules and legal mumbo jumbo. When the news came out in late 2013 that President Jacob Zuma had just signed into law the POPI Act (the longest piece of legi...

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