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Fundraising Forum is a regular newsletter dedicated to the enhancement of management, fundraising techniques and the promotion of community service, welfare and not-for-profit organisations of all kinds. It is published three times a year by Downes Murray International and circulated, free of charge, to anyone with an interest in the growth and improvement of the non-profit sector and those served by it. In addition to regular features written by Downes Murray International staff, there are extracts from international fundraising publications which are reprinted with acknowledgement to the publishers.


NEWSLETTER ARTICLES

Is your newsletter working for your organisation?

A potentially powerful communication device and fundraising tool - the newsletter is probably one of the most abused items in the fundraising mix. With acknowledgement to Terry Murray. Your newsletter should be a ‘donor newsletter’ – start by calling it that name and you’ll ...
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Seven tips for better email newsletters

Does your non-profit use e-mail newsletters to cultivate and steward donors? If not, it should... e-mail newsletters are one of the easiest and best ways to stay in touch with donors, update them on your work, and make them feel like part of your team. Joe Garecht reports. If you are going to b...
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The fundamental rules for finding new prospects for your non-profit fundraising

Prospects are the lifeblood of non-profit fundraising. Without a regular stream of new prospects, organisations can’t cultivate, can’t ask, can’t steward. Our non-profits need new prospects in order to thrive. There are several fundamental rules of prospecting that will help y...
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The benefits of embracing a shared value partnership approach

If there’s one donor market most South African fundraisers seek to actively engage with, its corporates. Giving by corporate South Africa has evolved significantly over the past 10 years, with corporate giving practices generally becoming more strategic and for some, strongly influenced by the...
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Easy does it

Thanks to our digitised world, we apparently have an attention span of eight seconds. That’s shorter than the goldfish’s nine-second stretch – so how do we engage people with such fleeting interest, asks Marisol Gutierrez. Is it easy to see – within seconds – what your...
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