Blessed is the person who sees the need
recognises the responsibility and actively
becomes the answer.
William A. Ward

Charities will need to adapt their mailings and focus
on the many ways that younger people want to connect
in order to appeal to the next generation of donors.
Caroline Preston in The Chronicle of Philanthropy
Volume XXII No. 9 25 March 2010

Far too many non-profit communicators pitch
everything they have access to and the emphasis
is on quantity and not quality.
Carrrie A. Martin in The NonProfit Times
15 March 2010

Before you can inspire with emotion you must be
swamped with it yourself. Before you can move their tears
your own must flow. To convince them you must yourself believe.
Winston Churchill

Your donors are middle-class middle-aged nice
adults who want to be helpful. When you show-and-tell
them how they are making a real difference via their gifts
you entertain them. They feel joy. They feel pleasure.
They beam. They stay interested.
Tom AhernAhern News 8.5 aherncomm.com

Look at every path closely and deliberately then ask
yourself this crucial question: Does this path have a heart?
If it does then the path is good. If it doesn’t it is of no use.
Carlos Castaneda

Each drop in retention represents a failure to ask
your donor when he or she had the means and inclination
to make a gift. You can’t break through the clutter of
requests by not making a request. You need to make
your Ask more compelling—and your donor more
receptive to hearing it.
Peter Schoewe in Mal Warwick’s enewsletter
October 2009www.malwarwick.com