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| Whatever happened to old-fashioned gratitude? |
There’s a disquieting attitude that’s crept into nonprofit fundraising. DMI copywriter, Denise Murray, reports.
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| 11 Cardinal rules of copywriting (and how to break them) |
Mal Warwick shares his top 11 copywriting tips.
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| MILESTONE THINKING: On-target observations in brief |
You give but little when you give of your possessions. It is when you give of yourself that you truly give. Kahlil Gibran
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| More than 70 years of fun in the sun |
For more than 70 years the Mercury Hibberdene Children’s Holiday Home has given vulnerable and underprivileged children hours of holiday fun.
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| Most charities still do not raise much money via social media |
Social networks such as Facebook, Twitter and LinkedIn represent a powerful opportunity for many nonprofits, but few big groups are raising much money through them yet. Raymond Flandez reports on a recent survey conducted by The Chronicle of Philanthropy in the USA.
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| To grow bigger, charities need to go deep – not wide – in fundraising |
A recent study has shown that many charities have grown by raising most of their money from a single donor that is a natural match for their mission, not by diversifying their sources of support.
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| In direct mail all responses, even complaints, are good |
Hoping you’ll offend no-one? That’s the wrong star to wish on. Tom Ahern reports.
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| Creative ways to use technology to engage and excite your donors |
Organisations use technology to engage donors, manage them in databases and even accept their donations online. With a little creative thinking you can save time on this important step and increase the likelihood that donors will give again.
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| With Acknowledgement to... |
Fundraising Forum prides itself on keeping South African fundraisers right up-to-date with developing attitudes trends and techniques both here and overseas. We are grateful to the following international publications which are regularly quoted and highly recommended.
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