You may have invested heavily and ensured that your site has fantastic images, intuitive design, great stories and, of course, shows the impact of your valuable work.
But the question is, what happens when people click on your ‘Donate’ button? That is assuming, of course, that this all-important button appears prominently on every page – which it should.
Is the potential donor confronted by a wall of text and banking details? Perhaps a wish list of things that are needed? Confusing information? Unfortunately, these types of pages do little to inspire giving.
They can make it seem like giving a gift will take too much time or be a painful process – or both.
We’re dealing with limited attention spans, remember? We’re also dealing with overflowing inboxes, information overload and dozens of other demands for the donor’s attention.
Where to start
But, on the flip side, does your NPO’s donation page make giving look easy? Perhaps it even makes it appear inviting and exciting! (Yes, that can be achieved!)
So, wondering where to start? To plan the ideal donation page and process on your website, consider these top tips:
If your donate page communicates as well as the rest of your website; if it is easy to navigate, easy to understand and makes it seem simple to donate, you’re on the right track.
Need some inspiration? Check out the website and donation page of charity:water to see what excellence looks like: https://bit.ly/2hm6l7v
Online fundraising at a glance
According to the 2018 Global NGO Technology Report, which is based on the survey results of 5 353 NGOs around the world:
Closer to home, 74% of NGOs in Africa have a website, of which 87% are mobile-compatible. However, only 55% of Africa’s NGOs accept online donations on their websites.
This report also stressed that NGOs are in dire need of modernising how they manage and secure their organisation’s data. In an age of increased cybersecurity threats, enhanced data management and security is imperative.DMI offers fundraising website audits to non-profit organisations, which include recommendations for improvements where necessary. Interested? Email us at firstname.lastname@example.org