Could 'donor journey' be our sector's term of the decade?
Supporter journeys aren’t about your organisation – they’re about your donors, as Marisol Gutierrez explains.
If our blood’s ever boiled from being on the receiving end of rudeness; if you’ve logged a ‘Note to Self’ to never set foot in a certain store ag...
Five steps for writing profitable fundraising letters
Sitting down to write a direct mail fundraising letter can be a daunting task, particularly for someone who only does it once or twice per year. It can seem like your whole fundraising goal is riding on every word you write, and the self-inflicted pressure often builds up into a form of writer's blo...
MILESTONE THINKING - On-target observations in brief
Donors don’t give to institutions. They invest in ideas and people in whom they believe.
In good times and bad, we know that people give because you meet needs, not because you have needs.
Kay Sprinkel Grace
No one has ever become poor by giving.
It is more re...
Self-employment: the journey out of poverty
South Africans are facing a crisis of unemployment, with 27% of people unable to get jobs. To tackle this, The Clothing Bank (TCB) has developed several programmes that provide disadvantaged people with self-employment opportunities.
All TCB programmes provide beneficiaries with business, fin...
How to get donors to say 'of course' to your funding requests
Non-profit organisations and donors want to change the world around them – to address some kind of social injustice, or to have a positive social impact. Non-profits often have expertise and relationships, but need funds, and donors often have funds but need implementation partners who will he...