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Fundraising Forum is a regular newsletter dedicated to the enhancement of management, fundraising techniques and the promotion of community service, welfare and not-for-profit organisations of all kinds. It is published three times a year by Downes Murray International and circulated, free of charge, to anyone with an interest in the growth and improvement of the non-profit sector and those served by it. In addition to regular features written by Downes Murray International staff, there are extracts from international fundraising publications which are reprinted with acknowledgement to the publishers.


NEWSLETTER ARTICLES

Could 'donor journey' be our sector's term of the decade?

Supporter journeys aren’t about your organisation – they’re about your donors, as Marisol Gutierrez explains. If our blood’s ever boiled from being on the receiving end of rudeness; if you’ve logged a ‘Note to Self’ to never set foot in a certain store ag...
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Five steps for writing profitable fundraising letters

Sitting down to write a direct mail fundraising letter can be a daunting task, particularly for someone who only does it once or twice per year. It can seem like your whole fundraising goal is riding on every word you write, and the self-inflicted pressure often builds up into a form of writer's blo...
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MILESTONE THINKING - On-target observations in brief

Donors don’t give to institutions. They invest in ideas and people in whom they believe. G.T. Smith In good times and bad, we know that people give because you meet needs, not because you have needs. Kay Sprinkel Grace No one has ever become poor by giving. Anne Frank It is more re...
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Self-employment: the journey out of poverty

South Africans are facing a crisis of unemployment, with 27% of people unable to get jobs. To tackle this, The Clothing Bank (TCB) has developed several programmes that provide disadvantaged people with self-employment opportunities.  All TCB programmes provide beneficiaries with business, fin...
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How to get donors to say 'of course' to your funding requests

Non-profit organisations and donors want to change the world around them – to address some kind of social injustice, or to have a positive social impact. Non-profits often have expertise and relationships, but need funds, and donors often have funds but need implementation partners who will he...
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