Click to go back
MILESTONE THINKING - On-target observations in brief
Donors don’t give to your organisation. They give through your organisation.
Tell your potential donor about the opportunity to be a hero by making (whatever) possible. That’s the simple, basic, and yes, professional way to build rapport, not destroy it.
The Non Profit Times
Charity is injurious unless it helps the recipient to become independent of it.
The path to financial security in the not-for-profit sector lies in the building of closer relationships with donors and gathering around you the largest possible number of people who will remain loyal friends to your organisation for all the right reasons.
Love is not patronizing and charity isn’t about pity, it is about love. Charity and love are the same – with charity you give love, so don’t just give money but reach out your hand instead.
With the ever-increasing importance of online fundraising and the significance of your online presence, it is important to simplify and optimise the online (and mobile) giving experience. Invest time in these two aspects of your organisation’s online giving programme and you will see great rewards.
While we do our good works let us not forget that the real solution lies in a world in which charity will have become unnecessary.
At its best, fundraising is fabulous. Anyone with eyes and imagination can see that. Individual donors give far and away the largest part of all voluntary income and, in this world of need, make deep and lasting differences in a wondrous array of ways.