Click to go back
On-target observations in brief
If you want to go quickly, according to an old African proverb, go alone. If you want to go far, go together.
Great storytelling captures people’s attention and drives them to action. When facts and characters, logic and emotion, and cause and effect work together artfully, the resulting stories affect us in a deep way.
People don’t give to you because you have needs; they give to you because you meet needs. Donors and prospects don’t want to hear about the woes of the economy or your organisational struggles – no one wants to join a sinking ship. Instead, they want to know exactly where their donations will go, or have gone, and what impact your work is having on their community and the issues they care about.
The charities that grow and raise more money for their beneficiaries are those with a long term view. They have a cohesive, coordinated and focused strategy.
There is no exercise better for the heart than reaching down and lifting people up.
At its heart, fundraising is helping others connect an existing passion directly to your cause. We don’t convince donors. We help them realise that they already care.
Developing a sturdy professional ego is good for your career health. You should take pride in your work, if you want to enjoy it. And if you want to get paid even more for it.
Transparency, honesty, kindness, good stewardship, even humor work in businesses at all times.