There’s a powerful fundraising opportunity that is open to every single not-for-profit organisation – large or small – and that’s the use of a ‘challenge’ or ‘matching’ gift.
Renewals don’t just happen. There are skills employed in making it pleasant and easy for the donor to keep giving. The goal is to retain donors for as long as possible.
Recent graduates may not have
much to contribute financially at first, but they can give back to their alma maters in other ways. Developing that habit may lead them to donate later on.