10 Ways to show gratitude to major donors
Most CEOs and development directors realise the importance of major gifts to the success of our programmes.
There is a very personal relationship between the major donor and the institutions he or she supports. We should recognise the importance of the giver/gift/receiver relationship and keep in...
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Don't you want money?
Picture the scene: The agency’s creative team has come up with a winning concept for your organisation’s latest appeal, the copywriter has written some powerful, motivating copy. Donations are flooding in. And you say . . .
‘It’s such a hassle having to bank all this money...
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Getting up close and personal
Society is uneasy about too many rules and regulations. Rules are all very well as long as they don’t inhibit us too much.
But if they restrict us from pushing the boundaries in life then we question them. This is not always unhealthy but there are one or two basic laws that we ignore at ou...
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11 Elements of a successful fundraising programme
There are 11 elements that must be present in a successful, well-managed development programme. Use them as a checklist for your organisation.
If you are missing some, you may well raise the question as to whether you are missing something vital for the success of your development programme.
...
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Five challenges facing direct mail fundraisers
In this unutterably complex, interdependent world we live in, it is maddening to identify those trends that bear most directly on our work. Mal Warwick looks at five trends that have the greatest potential to shape our future in direct mail fundraising.
1. Coping with the competition.
The com...
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