Click to go back

Downes Murray International News

Milestone Thinking

On-target observations in brief

It’s important to impress donors because they talk, and they talk to one another.
The NonProfit Times

Acquiring new members or donors is one of the biggest challenges in the fundraising world – and typically the most costly. The second most difficult task may very well be getting these new supporters to renew their commitment for a second year.
Mal Warwick

To improve performance, non-profits should pick out key pieces of data from each of their departments and review them regularly at staff meetings. 
Looking at important data regulary helps organisations stop making decisions based on hunches and identify potential problems early.
The Chronicle of Philanthropy

Don’t rush out and do surveys without ensuring you can follow them up, record the results and actually use the data in communications with donors.
Sean Triner

In donor communications, untrained opinions are not only worthless, they’re dangerous to your non-profit’s bottom line. In a professionally run operation, the chief fundraiser will have full, autonomous control over all donor communications.
Tom Ahern

Speak from the heart. Sometimes, a sincere message that gets to the point is more convincing than any other approach. Write your letter as though you were having a conversation with someone.
Successful Fundraising

Make building and maintaining good relationships with donors a greater priority than asking for money. First gauge a potential donor’s interests, and when it’s clear that the interests of the donor and the charity overlap, don’t be timid about asking for support.
The Chronicle of Philanthropy

Like most modern websites, places small files called 'cookies' on your computer to make your browsing experience as pleasant as possible. By entering this site you accept our Privacy Policy and Cookies Notice

If you’d prefer us not to use cookies, then please turn them off.

Close window and proceed to