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Downes Murray International News

Milestone Thinking - On-target observations in brief

Letting opinions affect income is an unacceptable arrogance that damages the cause.
Denise Murray

 The only genuine elite is the elite of those men and women who gave their lives to justice and charity.
Sargent Shriver
How often has a board member asked how the planned giving programme is progressing? Or, if you’re that board member, how many times have you asked the question? Planned giving is still one of the great fundraising opportunities – just over the horizon but within reach – that many non­profit leaders struggle to seize.

If you want people to lay their eyes and ears on the stories you produce, you must dedicate substantial time and energy to disseminating them.

To improve performance, nonprofits should pick out key pieces of data from each of their departments and review them regularly at staff meetings. Looking at important data regularly helps organisations stop making decisions based on hunches and identify potential problems early.
The Chronicle of Philanthropy
16 January 2014
It’s not how much we give but how much love we put into giving.
Mother Teresa
Streetsmart nonprofit managers should treat their brand names like the assets they are. They may not be bought and sold, but they manage consumer demand and are a critical part of a nonprofit’s effectiveness.
The NonProfit Times
1 May 2012
Ask for money, not for ‘support’. The purpose of a direct-mail fundraising letter is to ask for financial help. Be sure you do so – clearly, explicitly and repeatedly.
Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness.
Martin Luther King Jr.

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