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Downes Murray International News

Milestone Thinking

Don’t judge each day by the harvest you reap but by the seeds that you plant.

Robert Louis Stevenson 

One of the tricky aspects of asking a major donor for a contribution is getting the amount right. Asking for too much can do serious short- and long-term damage. Fundraisers often find themselves getting burned by asking for too little. 

All of a nonprofit’s communications with donors – whether direct mail, website, email, Facebook, or Internet banner ads – should echo one another in design and language so donors feel like all of those contacts are with the same organisation. 

It is one thing to say a nonprofit must have a culture of risk awareness. It is another thing entirely to create, promote and sustain such a culture throughout an organisation. An organisation with a good risk awareness culture is better prepared to manage risk and to handle problems when they occur. 

The only person in a nonprofit who should approve donor communications of any kind (appeals, newsletters, thanks, the “donate” aspects of the website) is the fundraiser. 

Recurring-giving programmes are growing in popularity. And for good reason: Donors who give monthly are more likely to stick with an organisation. They also provide a reliable source of revenue and are likely to give more over their lifetimes than donors who give once or twice a year.

Love is not patronising and charity isn’t about pity, it is about love. Charity and love are the same – with charity you give love, so don’t just give money but reach out your hand instead.
Mother Teresa

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