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Downes Murray International News

Milestone Thinking

In donor communications, untrained opinions are not only worthless, they’re dangerous to your non-profit’s bottom line. In a professionally run operation, the chief fundraiser will have full, autonomous control over all donor communications, print and digital-appeals, thanks, newsletters, donation landing pages on the website, social media, multichannel campaigns, whatever.
- Tom Ahern

The life of a man consists not in seeing visions and in dreaming dreams, but in active charity and in willing service.
- Henry Wadsworth Longfellow

The best way to dominate your donor visits, get more funds and create real, lasting connections with your nonprofit . . . is to practice every aspect of your ask.

A grant proposal that includes a passionate, uplifting articulation of your organisation’s vision for the program can inspire funders to support your request. But that inspiration won’t last long unless the proposal also describes the nuts and bolts of the approach – the specific activities and timelines you’ll use to produce the desired outcomes.

Enthusiasm is contagious. Passion is contagious. Lack of emotion is boring.

To close more gifts more often, remember to keep up the emotional momentum.
- Successful Fundraising

Outside consultants see the organisation more objectively than permanent staff and can often raise concerns and suggest solutions that internal staff may be reluctant to discuss.
- Terry Murray

If you haven’t got any charity in your heart, you have the worst kind of heart trouble.
- Bob Hope

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