Fundraising Forum is a regular newsletter dedicated to the enhancement of management, fundraising techniques and the promotion of community service, welfare and not-for-profit organisations of all kinds. It is published three times a year by Downes Murray International and circulated, free of charge, to anyone with an interest in the growth and improvement of the non-profit sector and those served by it. In addition to regular features written by Downes Murray International staff, there are extracts from international fundraising publications which are reprinted with acknowledgement to the publishers.


A quality education for every Jewish child

Herzlia is a Jewish community school comprised of 10 campuses which has served the Jewish community of Cape Town for more than 76 years. In 1972 Eliot Osrin established The Herzlia Foundation Trust, whose vision is to ensure that ‘no Jewish child is denied a Jewish community school education ...

Your website: wart or winner?

What has your website done for you lately? Are visitors landing and quickly leaving – or are they captivated by your content, signing up for news and showing their support by donating online? Marisol Gutierrez sifts through the ingredients of winning websites. It’s true: the Internet ha...

How to get a second gift from new donors

Only two in 10 new donors to an average non-profit will make a second donation, which is why it’s vital to secure a second donation.Joe Garecht reports. Did you know that the second gift you get from a new donor is almost as important as the first? Seriously – in large part, it is t...

Exceptional service key to succesful peer-to-peer fundraising

Peer-to-peer (P2P) fundraising – where you encourage your supporters to raise money from their networks on your behalf – is one of the fastest growing forms of fundraising in the world.   Although peer-to-peer fundraising’s been around for years (remember running around in j...

Should you consider a bequest promotion programme?

For cause-committed donors, leaving a bequest to their chosen NPOs is a way to continue their support  beyond their lifetimes, writes Marisol Gutierrez. It’s highly unlikely that author Shannon L. Alder was thinking about the role of bequests in fundraising when she wrote: “Carve...

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