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Fundraising Forum is a regular newsletter dedicated to the enhancement of management, fundraising techniques and the promotion of community service, welfare and not-for-profit organisations of all kinds. It is published three times a year by Downes Murray International and circulated, free of charge, to anyone with an interest in the growth and improvement of the non-profit sector and those served by it. In addition to regular features written by Downes Murray International staff, there are extracts from international fundraising publications which are reprinted with acknowledgement to the publishers.


What makes a good proposal? Telling the story

In 10 years of grant making, Dimitra Tasiouras, programme officer at the Lloyd A. Fry Foundation in Chicago, has read nearly 1 000 proposals and written dozens herself. They’ve all followed the recommended formats: sections on needs assessments, goals and objectives, etc. Yet some of these ...

20 Great fundraising ideas

Even if you have tried some of these ideas, it may well be worth your while to revisit these ideas, and give them a fresh twist to suit your current needs. Speak out Use every opportunity to tell people what you do. Repeat your message as often as possible. Make sure you get out into your commun...

Fundraising versus begging

One of the greatest obstacles to fundraising in South Africa is the attitude of many directors and board members of nonprofit organisations. They often feel that asking individuals to give to their cause – either by mail or face-to-face – is really a form of begging which will  only...

The Art of Asking

If you want to raise money, sooner or later you’ll have to learn to ask individuals – because that’s where the money comes from. In the United States, gifts from living individuals account for more than three-quarters of all the money donated to nonprofit organisations. Beq...

Messages make a difference

The most effective fundraising messages usually focus on mission and motive. That is why, as fundraisers, we continually seek to match the missions of our organisations with the motives of potential donors. Only when a match is made is it possible to create appropriate and persuasive messages cap...

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