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Fundraising Forum is a regular newsletter dedicated to the enhancement of management, fundraising techniques and the promotion of community service, welfare and not-for-profit organisations of all kinds. It is published three times a year by Downes Murray International and circulated, free of charge, to anyone with an interest in the growth and improvement of the non-profit sector and those served by it. In addition to regular features written by Downes Murray International staff, there are extracts from international fundraising publications which are reprinted with acknowledgement to the publishers.


30 things I've learnt in 30 years of fundraising

In May 1962 when I returned from nearly four years overseas to join a fledgling direct mail advertising company, I encountered my first fundraising mail programme. In the 30 years since then, fundraising has moved on to become a sophisticated process combining a variety of methods in an integrate...

Where there's a Will

Bequests are the bread and butter of every planned giving programme, according to Amy Gill, director of gift planning strategy and stewardship at The Nature Conservancy. Everyone older than 18 can and should have a Will, she added, and it’s easy to add a charitable bequest to a Will. Beques...

A pot of gold at the end of your rainbow

Stung by strong client criticism of what I considered some very worthwhile copy, I sent this memo to my copy director: ‘This client seems to have lost sight of the fact that the overall success of a newsletter depends on its balance, its ‘mix’. It’s a communication between...

A firm stand against commission fundraising

Leaders of charitable organisations frequently assume that fundraising firms work on a commission basis, and some do. However, in our opinion, no ethical firm which provides bona fide fundraising services or counsel will base fees on a percentage of funds raised. A look at this issue from any poi...

10 Action Steps

How can a person who wants to contribute to a nonprofit as a board member make a difference? Based on my own experience as both a consultant and a board member, and in conversations with people involved with nonprofits, I have identified 10 action steps that a concerned and committed board membe...

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