From billboards to bus shelters to email, charities try one message
Oxfam America raised more than $1.1-million in the last two months of 2013 by trying just about everything.
To encourage supporters to buy holiday presents from its gift catalogue, which offers livestock, training for a midwife, construction tools, and more to benefit people in the charity’s ...
The power of curiosity in fundraising communications
Millions of people click on ads because they just can’t resist the urge to find out what’s behind them. People need to know . . .
Curiosity is such a powerful motivator that many people who know that the ads are just marketing ploys still click on them, hoping to have that curiosity sa...
Measuring your donors' true mood
If you’re not trying to raise money with your newsletter you need to think again: because it’s a ‘donor happiness meter’.
But how do you know if your donor newsletter is really any good?
Well, you need a metric.
You need some objective measure that tells you when your dono...
How often should I mail my donors?
For the most part it is prompted by a concern that mailing too often will cause ‘donor burn-out’ or create a negative reaction. And it’s a perfectly acceptable question to raise – because no-one wants to upset their donors.
So let’s look at what might constitute a ty...
The more things change...
Looking back at the first issue of Fundraising Forum, published in June 1987, it’s quite easy to believe that, in fundraising at least, not much has changed in the past 27 years.
An article by Sheila McCallum urged us to hold firm to the belief that emotional copy was the essential ingredie...