How to master the soft skills of fundraising
To get ahead in fundraising you need to have the right tools – but how can you be sure you’ve got what it takes to be a truly successful fundraiser? Your skills are your most important currency in the workplace and you spend years developing proficiencies that can propel you forward in y...
Who needs a fundraising consultant?
The ideal client/consultancy relationship is a partnership. An arrangement where the consulting staff develop a sense of ’ownership’ in the non-profit organisation and work together towards agreed goals.
These goals are usually defined in two ways – fundraising programme growth ...
The power of curiosity in fundraising communications
Millions of people click on ads because they just can’t resist the urge to find out what’s behind them. People need to know . . . curiosity is such a powerful motivator that many people who know that the ads are just marketing ploys still click on them, hoping to have that curiosity sati...
"Reciprocity" goes both ways
They gave you their hard-earned money. What can you give them back, to fulfill the psychological dictates of ‘reciprocity’?
We humans are a bit hard-wired to give back when we receive. We feel the need to reciprocate, for some evolutionary reason.
It’s a well-known psychologi...
Launching a planned giving programme
For many of us, we never quite get around to launching a planned giving campaign at our charity, even though we talk about it at board meetings and put it on annual ‘to-do’ lists.
The reason so many non-profits keep putting off planned giving is because it seems like it’s compli...