Fundraising Forum is a regular newsletter dedicated to the enhancement of management, fundraising techniques and the promotion of community service, welfare and not-for-profit organisations of all kinds. It is published three times a year by Downes Murray International and circulated, free of charge, to anyone with an interest in the growth and improvement of the non-profit sector and those served by it. In addition to regular features written by Downes Murray International staff, there are extracts from international fundraising publications which are reprinted with acknowledgement to the publishers.


Monthly donors: the holy grail of fundraising

Corporate and institutional support has dwindled for many NPOs, shrinking their donor funding pool, which accounts for the surge of interest in individual giving. The ‘ordinary’ person has become an extraordinary catch. We invest heavily in getting new blood on board, seeking out new ...

Is online working for your NPO full-time?

If you consider that 74% of NGOs in Africa have a website, yet only 55% of these accept donations via their sites, it’s clear that there is still some way for us to go to maximise our online fundraising potential, writes Marisol Gutierrez. These statistics, and other interesting findings, wer...

Are you using the hierarchy of fundraising asks?

During presentations to non-profit groups, I often talk about the “2-Ask Process”. This is my concept that for every prospect you have at your organisation, you should be prepared to approach them with two different asks, after you have properly cultivated them. By Joe Garecht.  Th...

MILESTONE THINKING On-target observations in brief

Fundraising is the gentle art of teaching the joy of giving. Hank Rosso Proving you value your relationships with donors – by acknowledging the critical role each donor plays in achieving your mission, you encourage a more positive outlook. Outside consultants see the ...

Caring for Cape Town's elderly

Established in 1981, NOAH’s holistic model of support ensures that approximately 700 social pensioners can continue to lead purposeful and engaged lives.    NOAH provides accommodation, health and social support services for pensioners – helping them to remain independent. In ...

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