Your website: wart or winner?
What has your website done for you lately? Are visitors landing and quickly leaving – or are they captivated by your content, signing up for news and showing their support by donating online? Marisol Gutierrez sifts through the ingredients of winning websites.
It’s true: the Internet ha...
How to get a second gift from new donors
Only two in 10 new donors to an average non-profit will make a second donation, which is why it’s vital to secure a second donation.Joe Garecht reports.
Did you know that the second gift you get from a new donor is almost as important as the first?
Seriously – in large part, it is t...
Exceptional service key to succesful peer-to-peer fundraising
Peer-to-peer (P2P) fundraising – where you encourage your supporters to raise money from their networks on your behalf – is one of the fastest growing forms of fundraising in the world.
Although peer-to-peer fundraising’s been around for years (remember running around in j...
Should you consider a bequest promotion programme?
For cause-committed donors, leaving a bequest to their chosen NPOs is a way to continue their support beyond their lifetimes, writes Marisol Gutierrez.
It’s highly unlikely that author Shannon L. Alder was thinking about the role of bequests in fundraising when she wrote: “Carve...
Younger is not better in fundraising right now
Eternal youth is the stuff of many dreams, but in fundraising today, a young person is not a fundraiser’s dream – a mature person is. DMI considers why.
If you know the answers to the first two questions below, you have an excellent memory for really silly, really clever childhood jokes...