A pot of gold at the end of your rainbow
Denise Murray reveals the rewards and the secrets of donor newsletters that work.
Stung by strong client criticism of what I considered some very worthwhile copy, I sent this memo to my copy director:
'This client seems to have lost sight of the fact that the overall success of a newsletter depe...
Donors: The next generation
Children are the next generation of philanthropists – but are we doing enough to educate them on the contribution they can make? Eugene R.Tempel investigates.
Parents serve as trusted advisors to children in a myriad of ways throughout their lives. One of the most valuable roles parents can...
Three things you must give your board if you want them to succeed with fundraising
Every non-profit wants to have a board of directors that is enthusiastic and capable when it comes to fundraising. Yet so many organisations are disappointed with their board members’ fundraising efforts. Likewise, many board members I have spoken with want to be better fundraisers, but just d...
Make online giving quick and easy
Thanks to our digitised world, we apparently have an attention span of eight seconds – which is less than the goldfish’s nine-second stretch! It’s challenging enough to engage people with fleeting interest – so let’s ensure that these efforts aren’t wasted b...
Should our jargon get junk status?
Let’s deliver the deathly blow of junk status to the use of jargon in supporter communications, writes Marisol Gutierrez. But what about its use in the sector?
If a charity, even a favourite one, wrote to ask me for ‘support’ (ie: money) as part of their ‘donor renew...