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Fundraising Forum is a regular newsletter dedicated to the enhancement of management, fundraising techniques and the promotion of community service, welfare and not-for-profit organisations of all kinds. It is published three times a year by Downes Murray International and circulated, free of charge, to anyone with an interest in the growth and improvement of the non-profit sector and those served by it. In addition to regular features written by Downes Murray International staff, there are extracts from international fundraising publications which are reprinted with acknowledgement to the publishers.


Visualising your major donor efforts: A simple fix

The major donor gift cycle (the amount of time from first contact until you receive a cheque) is generally much longer than it is for smaller donors (for example, those who give online, through direct mail or to events), and thus the cultivation process must be carefully managed and maintained. B...

Let us help with the heavy lifting

Downes Murray International has worked alongside South African and international non-profit organisations for more than 25 years, building fundraising capacity and helping charities to develop and implement sustainable funding and stewardship programmes. As experienced specialists in a broad rang...

Perfect fundraising is impossible. Raise money anyway!

As the amount of fundraising knowledge available to the average nonprofit grows, many organisations get stuck in the pursuit of perfection. They know the way things are supposed to be, and they refuse to implement something new unless they can carry it out 100% “by the book”. Very often...

Are you POPI compliant?

72 Do you remember the old story about how to get things moving? That’s right, the one about the stick and the carrot! Well now we have something new to focus our attention on: Protection of Personal Information (POPI) Act No.4 of 2014 (POPI Act).  So where is the &ldquo...

Milestone Thinking

Don’t judge each day by the harvest you reap but by the seeds that you plant. Robert Louis Stevenson  One of the tricky aspects of asking a major donor for a contribution is getting the amount right. Asking for too much can do serious short- and long-term damage. Fundraisers often find ...

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